About Us

All eyes on you — SHADE UP®

UNFOLD was born in the heart of Amsterdam, where bold ideas meet timeless style. We design sunglasses for those who live unapologetically, turning everyday moments into runway-ready opportunities.

The name UNFOLD was inspired by the moments when your confidence reveals itself—layer by layer. Each pair of sunglasses is designed to unfold a new side of you.

Balance between trendy designs and high-quality craftsmanship means you can enjoy affordable luxury every day.

When you wear UNFOLD, you’re not just making a fashion choice — you’re making a statement. Our slogan, "SHADE UP," is a call to embrace the spotlight and let your style speak louder than words.

With pieces like Hot Gossip and Karma, you’re guaranteed to leave a lasting impression.

So whether you're feeling bold with Vibe Check or exuding elegance with Confidential, UNFOLD is here to celebrate your style, your confidence, and your story.