About Us

All eyes on you — SHADE UP®

When you wear UNFOLD, you’re not just making a fashion choice — you’re making a statement. Our slogan "SHADE UP" is a call to embrace the spotlight and let your style speak louder than words.

UNFOLD was born in the heart of Amsterdam, where bold ideas meet timeless style. We design sunglasses for those who live unapologetically, turning everyday moments into runway-ready opportunities.

You’re guaranteed to leave a lasting impression — SHADE UP.